flowtown screenshot Flowtown meet your customersToday I received an email from Ethan Bloch, co-founder of Flowtown, inviting me as an early adopter to test the service.

Flowtown is a new service that turns email addresses into social profiles, and is the next evolution of email marketing.
The usability of the application is very simple: after you create an account, you just have to import emails from you customer database, from your Gmail contacts or MailChimp, and get to know what social profiles are associated with them.
You can even get the Name, Age Group, Gender, Occupation, Location or Influence they have on Social Media websites by just providing the email address. How valuable is this information for your business?

The tool targets small businesses and marketeers that are responsible to run campaigns promoting their products and services to their own customers.

The business plan of this startup company is based on the Freemium model, where you can select among the different plans based on how many contacts you which to import. But you can have the chance to test the service by signing up for a free account and give it a try.

I personally looked at it as a valuable tool that gives you an accurate precision of the public you want to get into, and you just don’t waste any more money promoting to a unreceptive audience.

You can also watch this video that exemplifies the use of the application.